Tony
Potts
Tony’s signature photographic style encompasses movement in the pursuit of capturing moments of sensuality in unassuming scenarios. He is adept at creating conditions for professional models or terrified “real people” to feel comfortable revealing their true nature, permiting him to capture compelling, stirring and enduring images that reveal the sensuality in us all.
Whilst studying at the Australian Centre of Photography, Tony worked at Vogue Australia as Camera Assistant to Patrick Russell, Creative Director and Photographer before spending several serendipitous years living abroad in London, Paris and New York, modelling for world renowned fashion photographers including Helmut Newton, Denis Piel, Patrick Demarchelier, Albert Watson, and others of equal stature. During this extraordinarily formative period, Tony appeared in many magazines of the world including Vogue Australia, England, Italy and France and many others. He modelled with Helmut Newton for French Vogue which he refers to as the highlight of his modelling career.
Returning to Australia in the early 80’s with clarity and determination to interpret and distil the essence of life into his own photography, Tony soon found himself shooting editorial fashion for all the leading contemporary Australian fashion designers and magazines, including Vogue Australia, Vogue Thailand, Vogue Bride, Harpers Bazaar, Cleo, Cosmopolitan, New Woman, Karen, Inside Sport, Black&White Magazine, Follow Me Magazine, Mode and Harpers Bazaar Australia amongst others, drawing on his experience of being on the other side of the camera and the invaluable education he had of working with and observing such masters overseas.

Dale Diving, 1995

French Girl, 1995

Girl With Towel

Looking at Prints

Running With Briefcase

Hands to Face

Sitting on Bed, Hands on Face

Bondi Beach Biscuit, 1991

Rock Face, 1988

Elle Macpherson, 1982

Kate in thought

Sailors Cap Vogue, 1985

Beach walk With See Through Fabric, 1991

Boat Girl, 1985

Breast Massage, 2024

Cane Shopping, 1992

Elle Mcpherson White Swimwear, 1982

Fun In The Surf, 1992

Hair Bun, 1986

Handbag Running, 1986

Herringbone Beauty, 1985

Kate On Knees On Bondi, 1992

Laughing Kate, 1992

Lifesavers Running From The Surf, 1986

Looking At Prints Wearing Hat, 1992

Luciana In Dressing Room, 1994

Luciana On Her Back Legs On Table, 1994

Non Smoking, 1987

Open Hands, 1994

Overhead Lying In Sand, 1994

Patting Dog, 1985

Polkadot Dress Walking Up Hill, 1989

Silk Reveal, 1994

STOP, 1987

The Boxer, 1991

Tippytoes On Rock, 1989

Two Girls Holding Hands In Surf, 1992

Umbrella Girl, 1989

Under Breast Covered, 1990

Underwear Reveal, 1994

Vogue Jungle Beauty

Vogue Jungle Beauty 2
